1 eBook costs the same to make as 20000 eBooks so there are bigger profit margins compared to printed books. This makes it more beneficial for publishers as there is more room to make money. eBooks can also be charged at lower prices as they cost less to make as a bundle.
In 2008 more people are buying eBooks. eBooks represented 3%of the total book sales but the rise of kindles and ipads will make this figure grow rapidly.
The top hits of books on Google are amazon.co.uk, Waterstones and Tesco. Bookbrain and bookfinder are search engines specifically targeted at finding books in shops on the web. Their top hits include amazon.co.uk, Waterstones and thebookdepository.co.uk.
Google AdSense is a good place to join to get the ad out there. It puts your ad on relevant sites aimed at google and for every click and sale the site gets, google gets a percentage. This scheme costs to join but it means your ad could get good coverage on the web.
The target audience for the ad is working mothers 25-40. The ad can show what parts of the website can benefit them by directing them to areas such as the search engine, getting genres of books quickly for them to download. It can also show them how to go directly to areas such as health and beauty, self help and pregnancy sectors.
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